Turcom

Increase of Sales:
Gaining customer loyalty increases sales frequency and facilitates your brand to reach new customer.

Orifice Barrel Syndrome:
Gaining new customer conceals the negative impact created by loss of customers. However, withdrawal ratio prevents profitable growth. The situation is like an orifice barrel, the more and bigger the holes in the barrel are, the more difficult it is for sales/marketing to fill the barrel and keep it filled.

Participation of the Customers in Manufacturing and Marketing Process:
Loyal customers play an active role in process of improvement by notifying the problems and expectations encountered in the process of manufacturing and marketing of your products to you.

Satisfaction of Existing Customer:
Companies whose customers are satisfied ensure stability in their sales, participation of customers and the social bonds between employees and customers might be improved.

TRCloyalty is "Award-Point Management" solution which enables you to create strong loyalty systems with your customers, which can be adapted easily and can be integrated with your existing systems.

With its ready-to-use architecture, you can define your system users, contracted merchants and card holders, create campaigns, manage gift and order processes through Internet.

With its modular and parametric structure, it can be easily adapted to your company's needs and marketing strategies, integrated easily with the existing systems .you use.
- ERP Systems
- CRM Systems (Ready integration with Dynamics CRM)
- Terminal Systems (Cash register, POS, Kiosk...)
- Accounting and Invoicing Systems
- Logistics Systems
- E-mail, SMS, Fax Systems
- and other IT Systems

A comprehensive campaign wizard is provided with TRCloyalty. You can organize any type of Award and Point campaign with many different criteria such as demographic information, expenditure amount and product type you receive from your customer via this wizard and make effective and "tailor made" campaigns for your customers.

4 different campaign mechanisms are offered with TRCloyalty application. Campaigns might be constructed according to many different parameters in line with offered campaign mechanisms.

- Bonus Campaigns: Such campaigns are constructed as X TL=Y Point and continue for a long period.
- Target Campaigns: Periodical campaigns to work with standard campaigns and keep the relevant warm for a certain period.
- Segmentation Based Campaigns: Campaigns to be made for the profiles which will be formed using demographic information and purchasing habits of the card holders.
- Event Based Campaigns: Campaigns which are triggered by a certain event and which will work automatically once defined to the system.

SWhile your loyalty application may work within your own brand or between your own brands, cross promotion campaigns may also be organized with loyalty systems of the other companies and enable your customers to benefit from advantages of different companies.

Data Communication
Entire system may work online and/or offline according to the terminal type to be selected (POS terminal, cash register, kiosk) and your existing data infrastructure.

Different Card Types
TRCloyalty supports all card types such as smart card, magnetic stripe card, barcode card etc.

Counterfeiting Detection and Prevention System
Since each point given has a monetary equivalent, it is highly important that the transactions carried out with your Loyalty Cards are made by "correct person" and with "correct card".
TRCloyalty offers "Detection and Prevention" system for point counterfeiting occurring in loyalty system.
Within TRCloyalty, transactions are evaluated "instantly" or "at the end of defined term" within the frame of rules defined earlier and warning and alarm mechanisms are run by detecting the counterfeiting attempts.
TRCloyalty system generates one of the following messages after evaluation.
- Reject transaction and Don't Give Point
- Don't reject the transaction and take the contracted merchant under review for a certain period
- Reject the transaction and block the card for a certain period
- Reject the transaction and block the card

How will I Spend the Accumulated Points?
Earned points might be used as MoneyPoint on POS Terminals or cash register systems in the contracted merchants, via Call Center, over Customer interface or as "Gift Card" or "Coupon" in cross promotion campaigns to be made with loyalty systems of the other companies.

Debit/Credit Management
It is used during sharing point costs between Center and contracted merchants in line with Point Cost Contribution rates of contracted merchants. As basic working principle, the contracted merchants who let customers use points are credited and contracted merchants who give points are debited.

Card Personalization Process
Card Personalization Process comprises of 2 sections, first being card number-card holder's name print and second being chip/magnetic band/barcode coding and means card's being ready for use in graphical and electrical terms.
Supply, personalization, packing after personalization, enveloping and sending cards are provided as professional services.

TRCloyalty is a card management solution which works web-based and which can meet any requirement for Customer Loyalty systems.

- Flexible, Rich and Scalable Infrastructure
- Developed Campaign Wizard
- Counterfeiting Detection and Prevention System
- Personalized Communication Tools
- Integration with Terminal Systems
- Integration with your ERP Systems
- Integration with Different Reporting and CRM platforms
- Co-Branded and Supplementary Card Structure

- Management Interface:
The interface for managing the entire system technically and operationally.
- Developed, rich user interface
- Look and feel feature
- Defining user profiles
- Defining authorization for user profile or user on the basis of function
- Developed log mechanisms
- Log mechanism on the basis of data area for critical details
- Ease of use and learning
- Drill-down analysis facility from summary information to detailed information
- Working interactively with popular desktop applications such as MS Excel, MS Word, PDF
- Sending SMS/e-mail/fax message from desired screen

- Customer Interface
Web interface for card holders' following campaign announcements and news, sending campaign gifts, updating personal details and using points.
Card Holders logs in this system with their user code and password and uses the following functions.
- Gift Catalogue
- Gift Order
- Inquiring gift order status
- Updating personal details
- Changing password
- Recommending to a friend
- Inquiring point status
- Inquiring abstract

- Call Center Interface:
It is the web interface used by Call Center employees. Call Center employees are able to perform any type of transaction with respect to the customer (use of points, lost/stolen card, card application) through this inter face.
- Inquiring points
- Inquiring gift catalogue
- Inquiring customer abstract
- Generating gift order
- Sending password

- Contracted Merchant Interface:
It is the web interface used by Contracted Merchants. Contract Merchant can display the reports related to services carried out by it accessing to TRCloyalty Server with the user name and password defined to it and perform the following functions on behalf of card holder.
- Inquiring points
- Inquiring gift catalogue
- Inquiring customer abstract
- Generating gift order
- Gift delivery